Syversen’s portfolio of brands is quite impressive with a long list of iconic brands such as Oroblu, Marlies Dekkers, Calvin Klein, Muchachomalo, DKNY, Eton Socks and Pretty Polly, to name but a few. Syversen’s position as distributor in the hosiery and underwear fashion is undisputed. Calvin Klein experiences this after handpicking Syversen for the Calvin Klein legwear and sock business. From the beginning of the collaboration it is evident that Syversen has a different approach: Naturally this is due to impressive results as well as an unconventional passion for the products. “When distributors from all of the other countries were clinging to computers to analyze formulas and graphs, we also took a significant interest in the product, touching, stretching and trying them on,” remembers Erik. The team from Calvin Klein might have been a little startled at the time, but the success soon shows, as Syversen starts out with 387 new customers within a very short time and is honored with the prestigious Award of Excellence within only two years. Syversen is very aware of the product-fascinated approach to building brands in Scandinavia. In addition, Syversen has a fundamental focus on creating success for the customers through the Syversen sales code, dialogue, partnership and service at all levels: “For Syversen, it is better to sell too little than too much. When we receive a new order, we are only halfway. We need to support, motivate and offer great service to our customers to ensure that they are truly satisfied,” states Erik, and he has a long line of brand successes to prove his point. “I believe that the customer always has to be satisfied. We do not just sell products. We sell ideas, positive energy, strong partnership and good earnings.”